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Ladbrokes is undoubtedly a name that should be familiar to anyone who’s ever had some interest in betting in the UK. Although not synonymous with land-based Bingo halls, like rivals Mecca and Gala are, Ladbrokes is still a familiar presence on the UK’s high streets with its two thousand betting shops around the country. Its clout in the global hospitality and gaming industry is further enhanced by being part of the internationally renowned Hilton Group, something that helps inspire a feeling that Ladbrokes knows what it’s doing. For any new player of online Bingo it’s comforting to know that Ladbrokes is a business that’s been built over the years on principles of security, integrity and discretion - the essential qualities to be demanded of any online company you’re going to trust with you’re hard-earned cash! From the get-go you can be sure Bingo with Ladbrokes is going to be a safe bet online, however is it going to be a fun bet too?
One thing that immediately struck us about the Ladbrokes Bingo website is that the business of Bingo is just part of a wider suite of games located in the (surprise, surprise) ‘Games’ area of its site. This is not a site dedicated to online Bingo in the way that many of its most obvious rivals are. How this might affect a new player’s decision to choose Ladbrokes as their online Bingo home we can only guess at, but we think it makes the initial experience feel a bit lack-lustre; as if Ladbrokes have just bolted on some online Bingo to its existing site without making any effort to tailor the presentation to appeal to typical Bingo fans. For us Bingo should be the main attraction, not the sideshow to games like Backgammon, Roulette and Slots!
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So the overall feel of Ladbrokes’ website is functional and not a little flat, but we think the worse crime is that there’s a real paucity of useful published information to make newcomers feel welcome and answer some basic questions. The dedicated information available for Ladbrokes online Bingo is frankly pathetic, but what is unforgivable for such a distinguished company is that during our review clicking the help link in the ‘Help’ page lead to nowhere other than a 404 Error report. We are sure this will be fixed (and indeed may be fixed by the time you read this review), plus Ladbrokes do operate a comprehensive, round-the-clock, set of support channels (though seemingly not live chat, which is offered for its casino) which can be used to answer customer queries, but we think a really comprehensive, working user guide is desperately needed. We can’t help but make the observation that Ladbrokes could learn a thing or two about initially 'selling' the Bingo experience it offers, and helping its new players’ find their feet, from some of its obvious ‘big name’ rivals.
If you get beyond the lack-lustre website introduction to its online Bingo, Ladbrokes do redeem themselves with an online Bingo game that’s well-presented and good fun to play. Sessions are available around the clock, with the full complement of chat facilities that have become so crucial to the online Bingo experience. Ladbrokes’ friendly CMs do a fine job, and we found the rooms reasonably busy during our sessions, which bodes well as our review took place only one month or so after this hall was officially launched. Signing up to play was very straight forward, and usefully creates an account with Ladbrokes that can be used across the range of real-money entertainment at its site. This is a great strength of Ladbrokes, and if online Bingo is just one of many betting activities you enjoy online, Ladbrokes could well be the ‘one-stop-shop’ you’re looking for.
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Our strong feeling about Ladbrokes Bingo is that this is a part of its online entertainment portal still in a state of development. If you just want to play some straight-ahead online Bingo for good prize money, Ladbrokes current product is fine. However if you like all the social, touchy-feely extras (beyond the usual chat) that make you feel part of a community, rather than just a paying customer, then Ladbrokes still has some work to do to rival the best of the current crop of online Bingo halls. Despite our criticisms above, Ladbrokes has established itself an excellent reputation in the field of online casino gaming so, looking to that as a portent for this recent extension of that business, we do look forward to seeing how its online Bingo shapes up. |
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